Transforming the global beauty and wellness market through technology and category shifting products

Transforming the global beauty and wellness market through technology and category shifting products

IT TAKES AN OUTSIDER TO TRANSFORM AN INDUSTRY

We’ve combined elite tech talent, top-tier consultants and investment professionals with a singular mandate to reinvent every aspect of the beauty and wellness industry.

Of our workforce are Technologists.

A DIGITAL, DTC PLATFORM ENTIRELY BUILT ON DATA

1.5B+

DATA POINTS

30M

USERS

1.5B+

DATA POINTS

30M

USERS

TECHNOLOGY IS AT THE CENTER OF EVERYTHING WE DO

We are continually transforming the self-care industry through state-of-the-art technology, artfully crafted with consumers in mind.

We’ll never fit in.

We don’t belong here.
That’s just how we like it.

We are outsiders by choice.
Engineered to question everything
and challenge anything.
Uniquely positioned on the outside
to rebuild what’s broken within.

We’re not tied to the inside track.
We’re free to build transformational technologies around people, not ourselves.
We’re unconstrained to dream up radically fresh experiences,
always from the ground up.
Perpetual outsiders.
Unbounded by ancient notions and past history.
Free to disregard the old ways,
in service of the groundbreakingly new.

We’ll never fit in.
We wear it as a badge of honor.
‘cause we know it takes an outsider
to create something radically new.