elivering

Radically

New

Solutions

to the

Irresponsive

Status Quo.

elivering

Radically

New Solutions

to the

Irresponsive

Status Quo.

WE

build everything from scratch
1 build everything from scratch
2 build everything from scratch

Our
brands

Our
brands

Forging
New Tech

We are continually transforming the beauty and wellness industries trough state-of-the-art technology, artfully crafted with consumer in mind.

Forging
New Tech

We are continually transforming the self-care industry through state-of-the-art technology,
artfully crafted with consumers in mind.

Hyperspectral

Patented software technology allows us to turn a smartphone camera into a hyperspectral instrument that can both see and sense 31 wavelengths of light, when the naked eye can only see 3 – opening up a world of possibilities in the self-care space.

Hyperspectral

Patented software technology allows us to turn a
smartphone camera into a hyperspectral instrument that
can both see and sense 31 wavelengths of light, when
the naked eye can only see 3 – opening up a world of
possibilities in the self-care space.

Kenzza

A one-of-a-kind online shopping platform that changes the way users buy beauty online. Housed with Video-On-Demand content, users can explore influencer-created transformations, view “how-to” video tutorials, and shop products all on the very same page.

Kenzza

A one-of-a-kind online shopping platform that
changes the way users buy beauty online. Housed
with Video-On-Demand content, users can explore
influencer-created transformations, view “how-to”
video tutorials, and shop products all on the very
same page.

Powermatch

Our proprietary AI matches consumers to their perfect products, all from the comfort of their own homes. Powered by algorithms based on –

30m

unique
users

1.5b

data
points

Powermatch

Our proprietary AI matches consumers to their
perfect products, all from the comfort of their own
homes. Powered by algorithms based on –

30m

unique
users

1.5b

data
points

In the news

L Catterton-Backed Beauty Business Valued at $1.5 Billion by New Investors

January 10, 2022

Il Makiage Parent Company Oddity Launches Second Brand

February 2, 2022

L Catterton-Backed Il Makiage Buys Israeli AI Startup Voyage81

August 12, 2021